It’s the buzz word of today’s crowded marketplace. With people having less time and more choice, individuals, companies and organizations are striving to stand out and connect with their target audience (we call them people). Technology, internet and social media have changed the rules of the game where geographical borders are no longer a barrier and consumers (people) have not only more choice but even more power. Now, it’s a two way conversation that has forced businesses and organizations to be more transparent, authentic and true to themselves.
Keeping all that in mind, a company’s brand have increasingly become its most valuable asset. For some of the big players, it can account for more than 80% of their market value.
On the other hand, branding is becoming more confused and confusing. Everybody talks about it, want it, think they understand it and as many claim they know how to do it. And just like many things in life, everyone seems to have a different perspective about branding.
We, at Clue Brand Consultants believe strong brands are not coincidences, but results of clarity, focus and commitment. Because it takes the right minds and culture to create iconic brands that make a difference.
Our simplified approach to brand building make it seem deceptively easy, thanks to our years of experience in business, marketing, communication and design. We made it simple because we believe our clients need clarity, transparency, and above all, results!
Whether creating a new brand; rebranding an existing one; or simply looking for a brand image refresh, our full spectrum of brand building capabilities will cover every aspect of the process. Starting with a brand strategy to brand identity design all the way to implementation and brand identity guidelines. Our team will collaborate with you to deliver the building blocks of your brand identity, from logos, taglines, guides, brochures, templates and more to help you create and manage a consistent brand image.
Our branding services are tailored to your needs and include:
- Brand Research & Audit
- Insights & Ideation
- Brand Architecture
- Brand Positioning
- Naming & Messaging
Brand Identity / Corporate Identity Design:
- Logo design
- Basic Identity Elements (Colours, typography, patterns)
Brand Touch-points Design:
- Signage & Wayfinding Systems
- Marketing collateral and corporate literature
- Website Design & Build
- Social media
- Vehicle graphics
- Branded Interiors
- Packaging Design
- Brand Film & Video Graphics
- Exhibition Stands
- Display Units
- (POP) Point of Purchase
- Brand manuals, Identity Guidelines, and visual graphic guides
SEE SAMPLES OF OUR WORK