Ethical Approach. Unique Services.
DUBAI TADAWUL BRAND EXPRESSIONS.
With a vision to challenge traditional brokerage practices by placing service, transparency and convenience at the forefront of its operations, Dubai Tadawul was established in 2007 as a private brokerage fully owned and a subsidiary of Dubai Bank.
Being a subsidiary of a Shari’a compliant ﬁnancial institution, all Dubai Tadawul business activities were carried out in a manner that ensures compliance with the standards of ethical brokerage. Its Keen focus on customer needs and long-lasting relationships positioned Dubai Tadawul as a catalyst for change to the UAE’s ﬁnancial brokerage sector. Dubai Tadawul addressed the unique responsibilities of Islamic brokerage houses by utilizing the best technology and qualified staff to drive its growth and success.
Our task was to create the entire brand expressions across all touch points, create a full set of communication tools and introduce Dubai Tadawul through a launch campaign.
The result was a visual language that brought Dubai Tadauwul values of transparency and ethical brokerage to life using calligraphic elements of the logo and a subtle colour palette to create a clean and sophisticated brand personality. The launch campaign was rolled out across print, outdoor and ambient media.
Dubai Tadawul Brand Expressions
• Print Design
• Advertising Campaign