Getting a Lil Xcited!

A NEW BRAND IDENTITY FOR MAZAJ LOUNGE

Mazaj Lounge was founded with a vision to evoke the senses of its customers and set them in the right mood. From the friendly staff, timely service, vibrant ambiet to its mouth watering menu selection, Mazaj Lounge makes the perfect mix for an exciting experience. A brand identity as vibrant and exciting as its experience was needed to express the exciting yet elegant personality of the brand.

The result was a new brand identity derived from the core concept of “Getting a Lil Xcited!”. A whole new menu was designed and introduced. The new identity was expressed consistently across diverse brand touchpoints from the sandwich wrapping to the website. The rebrand created a positive impact and helped Mazaj Lounge to get its customers even more Xcited!

After the rebrand, revenues increased by at least 15% in the first quarter and in less than a year Mazaj Lounge was ranked 1st of the top 5 Lounges in Mississauga by Insauga.com.