Warm Welcome… Cool Ambient!
A NEW BRAND IDENTITY FOR ZAD RESTAURANT & CAFE
Founded in 2014 to answer the increasing demand for quality Middle Eastern halal food, ZAD Restaurant & Cafe is the newest addition to the Streetsville nightlife scene. A family owned and operated restaurant & lounge, offering a wide selection of gourmet traditional Middle Eastern food, beverages and sweets. The Cafe offers a vibrant lounge experience to young crowds with a selection of traditional hookah, hot drinks and sweets.
ZAD needed an identity that can encompass the many aspects of their brand. A fusion of the east and the west, the gourmet food at the restaurant and the lounge experience. We developed a brand mark that was a brilliant fusion of Arabic and English. The smoke like strokes which represent the grill and the hookah is a stylized version of the word ZAD in Arabic. The identity was also rolled out to include all brand touch points right from the menu to the uniforms.
In less than a year, ZAD Restaurant & Cafe made it to the top 5 lounges in Mississauga.
ZAD Restaurant & Cafe Branding
• Stationary Design
• Menu Design
• Uniform Design