AUTHENTIC MIDDLE EASTERN RECIPES
WITH A HIPSTER FLAVOUR

A Mississauga-based Middle Eastern Restaurant with a hipster flavour! From Decor to food presentation, East Tea Can managed to differentiate itself from traditional Middle Eastern restaurants you know of. Two words can best describe it, creatively different and authentically nostalgic. East Tea Can promises to take you, and your taste buds, on a journey to the Middle East. Echos of the past can made visible at it’s detail-oriented decor, the aromas of its specialty tea selection and flavours of its menu offering. A menu that is authentically crafted and creatively presented to offer customers a delightful dining experience.

We started working with East Tea Can right before it opened its blue door to the public in late 2016. Since then we have been shaping their brand identity and creatively expressing it at every brand touch-point. We designed a unique newspaper-style menu that’s simple to navigate, leaves a lasting impression on customers and is easy to update. We’ve also grown East Tea Can social media presence over the past years with soaring numbers that are contributing to the growth of their business.

SCOPE:

  • Competitive Research
  • Stakeholders Interviews
  • Insights & Ideation
  • Brand Concept Development
  • Brand Strategy
  • Brand Architecture
  • Brand Positioning
  • Brand Naming

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