La Prep is a Canadian cafe with around 50 locations across Canada. Known for its freshly prepared food and menu variety, La Prep needed to redefine freshness and reposition itself with a renewed concept. The answer was “La Prep Social Bistro” with a vision to offer a culinary experience that enhances its customers’ balanced lifestyles. Whether they are seeking a freshly prepared low-calorie salad or a tasty dessert, La Prep offers the best of both worlds with an array of premium specialty coffee you can’t miss.

We worked closely with La Prep management to help translate their vision and refine their brand to reflect the new upscale bistro style concept. A new brand strategy was crafted to guide the rebranding process. A new refined logo version was designed along with a whole brand identity system and applications. A new menu was designed to replace the old one with freshly taken photos.

Today we take pride in being the agency of record for La Prep, managing their brand and working closely with their management to grow it.


  • Brand Strategy
  • Brand Identity
  • Brand Expressions
  • Menu Photography
  • Menu Design
  • Packaging Design
  • Environmental Graphics
  • Uniform Design
  • Website Design
  • Brand Management