Craft A New Brand
Starting from the bottom? Sounds like the perfect place to lay a strong foundation. Whether you’re offering a new product or service, or embarking on an entirely new concept, we exist to realize your vision.
HOW IT WORKS
Crafting a brand is a phased process. It starts with identifying who the brand is, what makes it unique, who’s the ideal customer, and so on. Once we have clarity and a solid brand strategy in place, we creatively translate it to visual and verbal expressions. The logo, colors, fonts, patterns, basically the overall look and feel of your brand along with the marketing messages that communicates your brand are created. Then we start applying it to every brand touch-point (the point of interaction between the brand and its customers) to draw the big picture and create the full customer experience. The last phase is brand activation. This when we add the final touches and prepare print-ready files that goes to production.
BRAND CONCEPT & STRATEGY
- Competitive Research
- Stakeholders Interviews
- Insights & Ideation
- Brand Concept Development
- Brand Strategy
- Brand Architecture
- Brand Positioning
- Brand Naming
BRAND IDENTITY DESIGN
- Visual Brand Assets Design (Logo, colors, fonts, …etc.)
- Verbal Brand Assets (Brand Story & Messaging)
BRAND APPLICATIONS DESIGN
- Stationery
- Signage & Wayfinding
- Uniforms
- Menu & Menu Boards
- Packaging Design
- Eat & Drink Supplies
- Promotional Material
- (POP) Point of Purchase
- Livery (Branded Vehicles)
- Website Design
- Retail Store Design
- Branded Interiors Design
- Brand Identity Guidelines
BRAND ACTIVATION
- Print-ready files of all brand applications
- Website Development